Regional VR Popularity Comparison

VR gaming popularity varies across regions, with North America and Asia presently leading in adoption, Europe growing rapidly, and Latin America emerging. Below is a comparison across North America, Europe, Asia-Pacific, and Latin America:  

North America VR Market Share & User Base

38% of global VR market by 2024​ . ~70+ million VR users (U.S. ~66M in 2023)​. Largest VR gaming market by revenue. High adoption of Meta Quest (standalone) and strong PC VR community. Console VR (PSVR2) also popular due to large PS5 user base. The U.S. leads in users and content spending. High disposable income and tech access drive VR uptake.

Europe VR Market Share & User Base

About 27% of global VR market in 2024​. Tens of millions of users (e.g. sizable communities in UK, Germany, France). Growing fast – Europe had the fastest VR market growth in 2023 (29.3% CAGR)​. Meta Quest is widely used in Western Europe, and SteamVR PC gaming is strong in this region. PSVR2 adoption is moderate (aligned with PS5 ownership). Increasing investments and startups in VR (especially for gaming, education, and training) are boosting popularity.

Asia-Pacific VR Market Share & User Base

Somewhere around 30–35% of global VR market (APAC was 39% of VR revenue in 2022​; around one-third by 2024). China, Japan, South Korea are major players. Massive potential – Asia has huge populations and is a VR growth engine. China in particular is the single largest country for VR investment (spent $5.8 B on VR in 2020 vs. $5.1B US)​.

While Meta Quest is not officially in China, local standalone headsets like Pico fill the gap. PC VR usage exists (many enthusiasts use SteamVR via workarounds), and Japan has a solid VR gaming community (both PSVR2 and PC/Quest). Asia’s VR user base likely rivals North America’s in size. Government support (e.g. China’s tech initiatives) and mobile adoption drive VR growth here.

Latin America VR Market Share & User Base

Approximately 5–7% of global VR market (LATAM VR headset revenue ~$650M in 2023)​. User base is in the low millions but climbing. | Emerging market – VR gaming is less widespread due to later adoption and economic factors, but interest is rising. Standalone headsets like Meta Quest 2 are key in LATAM, since they’re more accessible (no high-end PC or console required).

Countries like Brazil and Mexico lead regional adoption​. Growth projections are high (LATAM VR market ~31% CAGR through 2030)​. As prices come down and content localizes, VR gaming popularity is steadily increasing across Latin America.

Summary

North America and Asia-Pacific currently dominate VR gaming in sheer numbers and spending, with Europe not far behind and accelerating its adoption. Latin America, while a smaller segment today, shows strong growth potential. These differences reflect varying levels of economic development, regional tech ecosystems, and content availability. Notably, China and the U.S. are the top two countries investing in VR, together accounting for